meaningful moments with our expert photographers
If you need a commercial photography shoot which will help you engage, communicate, persuade and inform, get in touch to see how Clype® Digital can add something visual to your offering and make you stand out.
Beyond pleasing the search engine bots as they index your site, images also provide you an opportunity to please your website visitors and decrease your bounce rate. Bounce rate is measured by analyzing the number of users who return to the search results without viewing any further pages on a website. A high bounce rate is bad: it means users are taking one look at your site and fleeing back to search results to find a better-looking site. When you have great images, your website can engage users to click through your pages, thereby helping to decrease your site’s bounce rate. SEO experts have found that, if users are given images to look at, they will remain on a site for a longer period of time. Adding images to your site kills two birds with one stone: It betters both your users’ experience and your ranking by decreasing bounce rate.