Tuesday, 13 March 2018
In 2017, we crossed some significant milestones like the 1.3 billion strong community actively using Messenger every month. We’ve also seen businesses and services becoming more active on the Messenger Platform – over 200,000 bots are now live, and businesses currently drive traffic at scale to their Messenger experiences thanks to click-to-Messenger ads and our recently introduced Messages Objective. We’ve also seen changes in how we communicate with friends and family – the rise of visual communication has been key with over 500 billion emojis and 18 billion GIFs sent – that’s a lot!!
There were 17 billion video chats on Messenger for the year – two times as many as compared to 2016. With AR filters and effects, plus the ability to get together in one-on-one and group video chats (for up to 50 people at a time!), you were connecting with voice and video calling more than ever before. And over 100 million people interacted with M suggestions in November alone, across 10 countries and four languages. We achieved a lot but we have so much more to do.
Now we’re setting our sights on 2018 to make Messenger the best way to spend time together when you’re apart, or to make plans to spend more time together in the real world. We want to make Messenger the best way to organize a night out with friends, do your homework, or simply connect with the people you care about via text, photo, video, or realtime audio or video. We want you to be able to dream about a vacation with family and friends and plan it all in one place. We want you to save time and effort when communicating with businesses, and make payments even simpler.
Here’s a peek of what we’re thinking about for 2018:
2017 saw voice and video chat truly take off. This year, you’ll see us continue investing in real time communications to make sure that no matter where you are, you can easily stay connected to your loved ones. No one wants to miss a special moment, but real time communication is what connects us in times of crisis too… and we unfortunately saw more than our share of that last year. At Messenger, we want to make sure you can celebrate a cousin’s engagement from the other side of the world as well as make sure your friend is safe after a natural disaster.
We are all social beings. And group chats make it easier for us to spend time together both on and offline. That’s where our everyday human interactions happen. We coordinate real life get togethers, we hash out our opinions on the latest news of the day, we dissect our favorite TV shows, and we replay and relive key sports moments. There are many ways we can make groups better. Identity is built in – it’s all about people, not phone numbers. Blazing fast ways to share photos and videos – incidentally our photo quality is better than ever (4k!) – plus ways to upgrade group chat into live video group chat. Messenger group chats already have lots of features like the ability to react to an individual message, the option to mention someone, add and remove people seamlessly, customization tools – but we have more in store for you this year. Messenger is cross-platform and truly global, and we think it’s the best way to find anyone you want to talk to amongst the 1.3 billion people who use it every month — old friends or new – and bring them into the conversation. Oh, and did I mention you don’t need someone’s phone number to add them to a group?
Over the last two years, we built a lot of capabilities to find the features that continue to set us apart. A lot of them have found their product market fit; some haven’t. While we raced to build these new features, the app became too cluttered. Expect to see us invest in massively simplifying and streamlining Messenger this year.
Though visual messaging has been around for a while, it really started to reach ubiquity in 2017. I predict visual messaging will fully explode in 2018; people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation. Even in the workplace where conversations can be more serious, we see people embracing emojis and video to help drive a point home. And Messenger Kids is a visual-first app: parents, grandparents, aunts and uncles can video chat with kids as if they were face to face (depending on who you ask, video chatting can be better than face to face if you use the right funny filter.) Not only will you see more from Messenger in visual messaging this year, but this is where the industry is heading, and we won’t be looking back.
Calling a business ranks pretty high up on the list of things we don’t want to do on any given day. But as messaging becomes more popular as an additional channel for immediate, personal customer service, the expectations and experiences have started to meet in the middle – introducing messaging as a true Customer Care channel. In traditional Customer Service interactions, most people have simple, basic questions they want to ask and have answered. Messaging has now become a preferred way for people to communicate with businesses to get things done, and sometimes learn a little more about the brand. According to a Facebook-commissioned study by Nielsen, 56% of people surveyed would rather message a business than call customer service, and 67% expect to message businesses even more over the next two years. And while calling still plays a prominent role in customer service, this has opened the door for brands and businesses to communicate with their customers in a variety of new ways to not only respond to issues or one-off questions, but to offer an up-sell opportunity to benefit both people and the business. Look for more creative ways that we’ll evolve Messenger as a true Customer Care channel in 2018, but even more importantly, this is clearly where the industry is moving as it not only benefits the growth of the business, but frees up Customer Care agents to support the business in other, more productive ways.
People expect to find businesses with some sort of messaging experience – whether it’s a live chat functionality or something more complex like a complete platform experience on Messenger. But over the last year, we’ve heard from more and more marketers that they know that messaging is the next great channel – but how do they get started? We’ve been encouraged to see that bigger brand names are bringing a presence to Messenger (LEGO, Katy Perry, Apple Music) which signals the acceptance from CMOs that it’s time to create a unique and effective experience that can reach more people at scale. Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.
In the past couple of years, marketing in social media channels has grown rapidly. New features like ephemeral content by SnapChat, live feature by Facebook, are helping a brand to connect with their customers more effectively.
According to a study by The CMO Survey, the marketing budget spent by brands on social media is expected to double (from 11% to 24%) in the next five years. Also as per records by Statistica, 95% young adults follow a brand via social media networking and the count of social media users at the end of 2018 would be 2.5 billion. But even such highly convincing stats have not been able to convince the remaining ones about benefits of social networking sites and join the bandwagon.
Here are 7 reasons why your business needs strong social media presence these days:
Every business wants to increase traffic and user engagement but will it be possible if your prospects are not able to find you over the internet? Social media profiles help you dominate first search result page in a more natural way, which further increases profits. Consider the fact that millennials spent a large amount of time on social platforms, and their value will increase further.
Moreover, presence on social media channels will not only generate business for you but also stop brand negativity to reach top positions.
Whether you are new to the industry or have been a part of it for many years, a positive word-of-mouth will always help you gain customers. Social media marketing help business owners keep their clients updated about new launches, company policies and also team activities.
Online social networking gives you a chance to build narration to capture your customers’ interest. Each Facebook post and tweet can share company values, ethics, and much more. But don’t flood your followers with x number of updates every day. Make sure that everything is relevant.
Social media presence has become vital to earn customers’ trust. You can survive without a physical store but not having a social presence will be scorned at. Be it online stores or startups, this is true for all online businesses. If you don’t have active presence on social media channels, then, you are missing out on brand critical profiles.
Do you think your competitors also don’t care about social media presence? You may be wrong. There are high chances that they are investing their time and money into building a positive online social presence to gain business.
Not having a social media presence will derive you of all its benefits and they will be automatically passed on to your competitor. So, take a good look around and see what they have been doing.
It is critical for virtual companies to prove their credibility and gain customer confidence. Social media platforms give you the opportunity to create a bond with your customers. As a brand, you have to know that it is important to engage your customers and thus uses different social media networks to promote your services. For instance, Creative Facebook posts can be used to interact with customers and give them a chance to engage with your business.
Social media is immensely useful in generating leads. With modern social channels like Pinterest and YouTube that allow direct purchases, social media has become even more powerful. Instagram, too, launched a call to action button that helps its audience to shop and install applications.
Social media is evolving very fast and it will very soon drive sales in a big way. And if you will not be there when it happens, well, you will the losing party.
Driving sales is seen as one of the biggest merits of social networking sites. All the social media channels have well-defined marketing machinery in place to help brands connect with their target audience. Facebook’s Sponsored Posts and Twitter’s Marketing Campaigns are two of the most popular ways to market your products and services.
Every social media channel has unique marketing channels. Though you don’t necessarily need to have a social media presence to use these channels, having the same will multiply the gains. Global brands link their marketing campaigns with their social profiles to increase likes and followers.
The power of social media is huge, and it can open the doors of success for your business when used in the right manner. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t be using them.
Everything said, make sure you choose the right social channels and step in with a detailed strategy. Just posting images and status updates will not help your business. The right combination of informative and promotion posts are required to generate desired results. Plus, generating leads from social media advertising is entirely different ballgame that requires experience and insights.
To find out how we can take your business into the social-sphere and start generating business online, just ping us an email at firstname.lastname@example.org or visit our project page using the link in the red box below