News & Articles

10 Free online tools to help your business in 2018

/ / Digital Tools, Technology
Business Tips & Advice from Clype® Digital Scotland - Web Design Dundee
We’re in the business of helping businesses get it right online and this includes streamlining the day to day tasks as well as generating business.

This guide will get you pretty close to running your entire business on free software. Sometimes, you’ll run into a limitation with users or disk space, but with these applications behind you, those are likely to be the only bumps in the freebie road.

Please feel free to contact me if you have any queries.

Hope this helps.


Click here to view the 10 recommended tools below

1. Social Media Management from HootSuite

Most small businesses don’t need a mega social listening platform. A free, easy-to-use dashboard that lets you stay up-to-date on what your customers are saying should be enough. Fortunately, Hootsuite offers a free version of its software that’s good enough to do the trick.

With HootSuite Free, you’ll be able to manage multiple social networks, schedule posts, and interact with your followers. You’ll also be able to track how many followers you have on each of your social networks and monitor which posts are generating the most clicks. If your business grows, you can move up to one of three premium plans, which give you access to additional profiles, analytics, and multiple users.

2. Wave Accounting

Wave is designed with the small business owner in mind. Not the small business owner with an MBA; not the trained CPA; but the everyday freelancer, independent contractor, or micro-business entrepreneur who believes in their work and their dreams. Wave supports multiple companies and unlimited users. Basic user permissions are available. A direct Etsy integration also makes Wave a great chose for these online sellers.

Wave “has always been and always will be free.” Unlike most free plans, Wave does not limit you to a certain number of invoices, customers, or transactions, making it one of the best free options out there. The software used to remain free because of small, unobtrusive ads within the software. Now, those ads are no more. The company generates enough revenue from credit card processing, payroll, and lending to keep the software completely free and your screen ad-free as well.

3. Trello Project Management

Trello is a fun and highly visual online tool that helps teams collaborate and keep track of projects using kanban-style management. You can bend this flexible tool to your will.

Trello’s approach uses a kanban-style work methodology, which is highly visual. Trello is an online, collaborative workspace used to manage work of all kinds, whether they’re business projects or personal chores. It works fairly simply, with drag-and-drop capabilities and an intuitive interface.

4. Mailerlite for email marketing

MailerLite is simple and affordable email marketing service. It is used by more than 200,000 customers globally. Most of them are small businesses and e-shops.

MailerLite offers a full range of email marketing features – from subscriber management, email templates, reports and analytics to webforms and landing pages. The drag-and-drop newsletter editor has received lots of praise and is named as the best email builder in many reviews.

You can start using MailerLite with Forever Free plan, that includes up to 1,000 unique subscribers and unlimited emails. Easily upgrade anytime you need. With MailerLite you’ll be paying 2 times less than using other email marketing services. You will get all the features and 24/7 customer support by live chat or email.

5. – professional email signature creator

Ready to make your awesome, free email signature?

Create a beautiful and professional signature in under 60 seconds, think ‘Gone in 60 Seconds’ but without all the cars. Give your signature a personal touch with a selfie, so they can put a face to the name – no stick required.

6. Hubspot CRM (Customer Relationship Management)

HubSpot CRM is one of the leading CRM apps currently available on the market and a winner of the Expert’s Choice Award for 2017.

Free and simple, HubSpot CRM is built to be a platform that allows sales teams to get started quickly without making much of a change in their existing workflow. It is a solution ideal for companies that are still starting to recognize the value of CRM and want to try it out or for enterprises that are not using their existing CRM systems to their fullest potential.

HubSpot CRM is a smart and easy option that carries all the necessary basic features but without the often confusing complexity many other CRM platforms have. Beginners and mid-market companies will also appreciate the fact that HubSpot CRM is currently a certified, premier Google partner, and is a solution that suits well all niches and industries.

7. Mailtrack shows you when your email has been read, now available for Inbox.

This is not an extension for the faint of heart. If read receipts on Messager freak you out, then read no further — this is not the tool for you. If, however, you want to know that you are being ignored, rejected, or otherwise put off, then go ahead, install Mailtrack. It’s a simple, easy-to-use read receipt for emails that can be equal parts incredibly useful and disheartening.

8. Google My Business

The world’s most used search engine offers businesses a free profile to help you connect with your customers. Use Google My Business to post hours, location, and pricing information, and share pictures and even a virtual tour—all of which will then show up for your audience in Google’s search results.

Bonus: Having a more complete Google My Business profile can also help your website’s overall SEO ranking.

9. Google Analytics

To know how well your marketing efforts are succeeding at converting leads, you first need to know how and from where your audience is accessing your website. Google offers amazing free analytics tools that help small business owners determine what is working in your marketing plan and gain insights about your web traffic.

10. Grammarly

Everyone makes mistakes, especially in their writing. Good writers edit their own prose, but producing clean copy without any help takes years of practice and serious dedication. Even when you get the basics down, higher-level grammar and style nuances can seem overwhelming, even for professional writers.

Grammarly, an online grammar and spelling assistant, wants to help out in those scenarios. This app suggests spelling, grammar, and style changes in real time, and it can also edit for specific types of writing, such as academic, business, or casual genre pieces.

Ready to implement and don’t want to do yourself?

get in touch and we can help

Have a project or question? We'd love to hear from you

Where we are

Outside Media Group (Scotland) Ltd
Unit 14, Prospect 3
Gemini Crescent
Dundee Technology Park
T: 01382 520393

Join Our Social Community

Stay Connected

Emails us and we will keep you in touch with the latest
developments in digital.

Copyright © 2019 Outside Media Group (Scotland) Ltd | All Rights Reserved
Vat Number: GB 311 9309 27